News

Football digital media chief joins panel at ARC

21/02/2014

Everton FC Digital Media Manager, Scott McLeod, has led the time- honoured Premier League Club's development of a highly successful strategy for digital media.  So successful that it has been recognized twice in the prestigious Interactive Media Awards, including "Best In Class" in the sports category.

Mr McLeod will share with the ARC audience what is possible, what is important, and how a digital media strategy must link with a sporting organisation’s wider commercial strategies. 

Mr McLeod joins the session “Connecting with the Customer” which is chaired by Hong Kong Jockey Club Executive Director, Customer and Marketing Richard Cheung.